Video Banners

Promos/ads can be awesome

Example

x68 cheaper comparison to a quick in-house solution

Assume a banner is located on homepage with 1M daily page views (30M/month)

Quick in-house solution:

• take existed video (Example: 49s, 24.5MB)
• upload the video to AWS S3 without extra CDN layer (~0.09 USD per GB)
• client-side: add muted video + autoplay

Price: 30M/month * 24.5MB => 700'000 GB => 63'000 USD/month

SkyJS:

• prepare video 24.5MB -> ~5MB (for avg size: 800px)
• remove sound
• create different resolutions for different screens
• traffic price: 0.05 USD per GB
• client-side: use lazy loading (~ x8 less requests), use different sizes

Price: 30M/month / 8 * 5MB => 18'500 GB => 925 USD/month

Real customer results: ~20 USD/1M page views (~600 USD/month)

Video Banner vs GIF

Banner: 800px, 625 frames = 25sec x 25fps: 2MB

GIF (used on 20min.ch): 600px, 30 frames: 3.8MB