Video Banners

Discover the power of exceptional advertising

x68 cheaper comparison to a quick in-house solution

Assume a banner is located on homepage with 1M daily page views:

Quick in-house solution:

  • take existed video (Example: 49s, 24.5MB)
  • upload the video to AWS S3. Traffic: ~0.09 USD/GB
  • client-side: add muted video + autoplay
Cost:
1M/day * 30 days = 30M/month requests
30M/month * 24.5MB = ~ 700'000 GB traffic
700'000 GB * 0.09 USD => 63'000 USD/month

SkyJS:

  • prepare the video: 24.5MB -> ~5MB
    • remove sound
    • create different resolutions for different screens (avg size: 800px)
  • traffic price: 0.05 USD/GB
  • client-side: use lazy loading (~ x8 less requests), use different sizes

Cost:
30M/month / 8 = 3.75M/month requests
3.75M * 5MB => 18'500 GB traffic
18'500 GB * 0.05 USD => 925 USD/month

Real customer results:
~20 USD/1M page views (~600 USD/month)

GIF vs Video Banner

GIF (3.8MB example)

30 frames x600

SkyJS Banner (2MB example)

625 frames x800 (25sec)
  • -47% size
  • x20 better quality