Video Banners
Promos/ads can be awesome
Example
x68 cheaper comparison to a quick in-house solution
Assume a banner is located on homepage with 1M daily page views (30M/month)
Quick in-house solution:
- take existed video (Example: 49s, 24.5MB)
- upload the video to AWS S3 without extra CDN layer (~0.09 USD per GB)
- client-side: add muted video + autoplay
Price: 30M/month * 24.5MB => 700'000 GB => 63'000 USD/month
SkyJS:
- prepare video 24.5MB -> ~5MB (for avg size: 800px)
- remove sound
- create different resolutions for different screens
- traffic price: 0.05 USD per GB
- client-side: use lazy loading (~ x8 less requests), use different sizes
Price: 30M/month / 8 * 5MB => 18'500 GB => 925 USD/month
Real customer results: ~20 USD/1M page views (~600 USD/month)
Video Banner vs GIF
Banner: 800px, 625 frames = 25sec x 25fps: 2MB
GIF (used on 20min.ch): 600px, 30 frames: 3.8MB