Video Teasers
The feature automatically replaces static images on a page with video teasers
Reasons to use
-
It's market standard
Main video platforms (YouTube, Netflix, etc) have teasers. Users expect teasers for video links
-
User expirience
At specific time, a user wants/can only read articles or watch videos.
Video teasers help users to find videos/articles to watch. -
Video teasers are the best way to promote articles
Companies locking for ways to promote articles.
Some marks articles with video duration or play icons
Other use Chartbeat to create dynamic titles/posters (cons: difficult to manage, breaks SEO) -
New ad places
SkyJS video teasers support ads (linear, non-linear)
Result
- More video views
- More engagement